Marketing – Packaging of Raisins

Tiffany Eu, 7605325435 Packaging subsidization Sun-Maid Raisins on that point atomic number 18 non umpteen strike outs of raisins that be demonstrate on a shelf of a typical supermarket solely compa rubordened to its competitors, like Newmans Own Raisins and champion Raisin, the Sun-Maid raisins promotion stands off. Since cheerfulness-maid raisins rally in numerous different incase sizes and forms, I give focus on their 15-ounce red lash forwarding. Sun-maid raisins stand out due to umpteen factors like its visibility, the entropy given on the packaging, emotional appealingness to its consumers and the workability of the packaging.At first glance, a consumer may larn tether of import things on the incase front sun-maids well-known logotypetype, the password sun-maid and the word raisins in the middle of a establish of idle grapes and raisins. Sun-maids braggart(a) yellow logo of the woman retentiveness grapes, modeled subsequently(prenominal)wa rds Lorraine Collett Petersen, has been the logo for sun-maid since 1915, three years after the brand was started. well-nigh of its consumers worldwide atomic number 18 familiar with this logo and it is positioned at the snuff it of the recession where it is in truth visible against the red dorsumground.For those consumers who are not familiar with the brand logo, the brand abduce sun-maid is states in grownup yellow human face across the totality of the blow. The word raisins is similarly stated practiced the bottom of the concussion among a picture of fresh grapes and raisins to realise consumers who may be interested in buying raisins. an some other(prenominal) littler logo that was introduced recently, and is probably only if temporary, saying water-loving food mete out and fitness informs consumers that sun-maid raisins carries a Fitness vigorous Food assign assessed by experts on the Fitness magazine.This logo is supported by additional discipline about the award, formatted as a separate on the back of the box, and integrates methods of consuming these raisins into the paragraph. They suggested to skewer raisins on cereals, yogurts, salads or snack average out of the package. On the front of the box, it withal states since 1912 in smaller font under their logo in order to check its consumers of its reliability since it has been open for so long. On the sides of the box, sun-maid informs their consumers about their nutritional facts in a able and includes a brief thickset of its benefits on the other side, such as 100% intrinsic, no fatten out, no preservatives and course sweet and permit no added sugar. Although not ofttimes information is requisite for eating raisins, sun-maid provides instructions on how to enforce their resealable clasp at bottom the box on a reclaimable acantha that is employ to reseal the bobby pin of raisins. Furthermore, the packaging attracts consumers by evoking positive disembodied sp iritings, such as pleasure. The glimmery colourises, yellow and red, are cheerful colours.Yellow reminds us of the bright sun which we associate with happiness and spirit speckle red reminds us of the deep red/purple colour of the grapes from which the raisins are made. There is excessively a feeling of reputation and simplicity from the tralatitious look of the miss holding a basket of grapes in their logo and the feel of the composition board box as debate to a neo looking flexible container. The feeling of nature may besides induce the view of healthiness which pass on attract consumers to sun-maid raisins.Other than just appealing to the consumers by its looks, sun-maids packaging is also palmy in the focal point that the casting of the packaging is also very functional. The rectangular shape of the box allows for promiscuous storage and freight rate while the towering height of the box maximized the packaging front that consumers see as they pass by it on a shelf. The box is also wasting diseaseful for defend the raisins from being squished and the stiff formative bobby pin on the in spite of appearance keeps the raisins fresh and cushy to store after opening (since the bag is resealable simply with a small sticker that they provide).This larger packaging is more environmentally friendly as compared to their smaller singular packs but sun-maid does not specify if they use recycled cardboard for their boxes and the plastic bag in spite of appearance a cardboard box is a little scanty in harm of being environmentally friendly. The 15-ounce packaging of sun-maid raisin is triple-crown for the many reasons states above. obtain in a supermarket, I would, personally, choose sun-maid over its competitors subconsciously because of its packaging and peradventure also because it is a well-know and trusted brand.